Manufacturing & trade · Vuba Surfaces
Scaling B2B ordering for a fast-growing resin manufacturer
How a productised Shopify retainer replaced offline ordering with a self-service trade experience — cutting order processing time by 55% and shifting 78% of orders to self-service.
The challenge
Vuba's trade customers — installers and distributors — placed orders by phone and email. Account managers rekeyed everything by hand, shipping rates were inconsistent, and repeat ordering was painful. The team needed a Shopify partner who could own the store long-term and keep shipping trade features every week without breaking peak-season stability.
What we did
- Set up a Shopify Plus retainer covering theme code, apps, checkout and integrations under one accountable team.
- Built trade accounts with fast reordering, order history, tailored pricing and simplified account management inside the storefront.
- Automated order tagging, customer segmentation, approvals and fulfilment routing to remove manual admin.
- Replaced the shipping logic with a bespoke calculator that reflects product type, quantity and delivery location for trade orders.
Related topics
Explore the services and locations behind this project
This shopify technical support retainer project drew on our wider work across Shopify, ecommerce and automation. Follow the links below to see how each area supports stores like vuba surfaces.
“Our account managers used to spend their day taking orders on the phone. Now the store does that work — they spend their time growing accounts instead.”— Operations lead, Vuba Surfaces
The package behind this project
Shopify Technical Support Retainer
See scope, pricing guide and process for this productised Shopify package.
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