Fashion & retail · LOQI
Rebuilding LOQI's EU and US Shopify stores for global scale
How we rebuilt LOQI's EU and US stores on a clean, modular Shopify theme with 7-language support, dual B2B/B2C journeys and Klaviyo automation — cutting page load times by 58%.
The challenge
LOQI's EU and US stores were running on an unstable, slow theme with heavy app overhead. Layout bugs, slow load times and inconsistent behaviour between markets were suppressing conversion for both retail customers and wholesale buyers. Even simple edits risked breaking the site, and the two markets felt like different brands.
What we did
- Rebuilt both storefronts on a clean, modular custom Shopify theme engineered for speed, reliability and dual-market delivery.
- Designed distinct B2B and B2C journeys — trade pricing, bulk ordering and account management for wholesale, a fast visual experience for retail.
- Implemented Shopify Markets with 7-language support and market-aware content, pricing and payment methods across EU and US.
- Integrated Klaviyo for segmented lifecycle and wholesale campaigns across both markets with unified reporting.
Related topics
Explore the services and locations behind this project
This shopify international expansion package project drew on our wider work across Shopify, ecommerce and automation. Follow the links below to see how each area supports stores like loqi.
“The rebuild fixed the things we'd lived with for years — speed, stability, and a wholesale experience that finally feels premium. Both markets now feel like one brand.”— Ecommerce lead, LOQI
The package behind this project
Shopify International Expansion Package
See scope, pricing guide and process for this productised Shopify package.
Related Shopify projects
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