AI Concierge — AIlison
The AI concierge saving venues thousands every month
Ask AIlison answers visitor questions by text and voice, 24/7, from your own content — no invented policy, no extra staffing. At York Racecourse she's replacing 330 staff hours every month.
7,152
Conversations handled in 49 active days
30,758
Question-and-answer turns
330
Staff hours saved every month
92.9%
Handled without a human
Live proof
York Racecourse, 7 July to 25 August 2026
Every number below is real, pulled from the live reporting dashboard staff use every day.
7,152
conversations
7 July – 25 Aug 2026
30,758
Q&A turns
4.3 per visitor on average
506
escalated to the team
only 7.1% needed a human
46%
outside 9am–5pm
including 387 overnight
1,677
Ebor Festival week
peak of 283 in one day
424
indexed passages
from 35 staff-authored docs
What she does
AIlison answers visitors by text and voice, around the clock, and only ever from content you control.
Answers instantly
Visitors ask in plain English and get a clear answer in seconds — drawn only from your own content and live site, never invented.
Voice chat
Spoken questions work just as well as typed ones, with fair-use voice caps so cost never runs away on a busy raceday.
Escalates to humans
When something needs a person, she hands it over cleanly. At York, fewer than 8% of conversations ever reach the team.
Works 24/7
46% of York's conversations happened outside office hours — 387 of them overnight — with zero extra staffing.
What would you save?
Move the sliders to see your saving
Pick your monthly conversation volume and your staff cost basis. We'll show the staff hours AIlison replaces, their value, and your net monthly and yearly saving against the platform fee.
Based on York Racecourse data, where 7,152 monthly conversations replaced 330 staff hours of enquiry handling. Figures are indicative — your actual saving depends on volume and complexity.
Your estimated saving
Staff hours saved / month
323 hrs
Value of those hours / month
£6,460
Net saving / month
£5,610
Net saving / year
£67,317
Tiered pricing
York Racecourse is the 1x reference. Your fee scales with conversation volume, not headcount — so smaller venues pay less, not more.
One-off
£2,950 setup & installation
Covers the initial build, CRM/booking system integration, guardrail configuration, voice training and go-live support. Charged once, in month one.
Essential
£350–£500 /month
Small racecourse, cricket ground, regional stadium
Up to ~5,000 / month
- Platform runtime & support
- Teaching assistance
- Routine document uploads & indexing
- Fair-use voice caps
Most popular
Professional
£500–£1,200 /month
Mid-tier racecourse, football or cricket ground with regular fixtures
~5,000–15,000 / month
- Platform runtime & support
- Teaching assistance
- Routine document uploads & indexing
- Fair-use voice caps
Enterprise
£1,200–£3,500+ /month
Large racecourse, Premier League ground, multi-event stadium
15,000–50,000+ / month
- Platform runtime & support
- Teaching assistance
- Routine document uploads & indexing
- Fair-use voice caps
What drives the price up: higher conversation volume, heavy voice adoption, and peak-day compute scaling for very large fixtures. Setup & installation is a single £2,950 charge in month one — see above. Voice and AI spend carry hard caps so cost cannot run away.
In their words
“The team at The Digital Hub assured us it wouldn’t be one of those dreadful bots you get on bank or utility websites — and they delivered.”
“The tone of voice is perhaps more remarkable than the depth of knowledge; it adopts the same welcoming, conversational tone as our in-real-life team. The support tools to monitor conversations and teach the nuances are excellent.”
“It requires an investment of time and money, though the latter wasn’t as daunting as we first thought. To make it work, your organisation will need a champion — but it’s worth it.”
James Brennan
Director, York Racecourse
Easy to teach
Your team teaches her — no developer needed
Staff update AIlison in plain English, in seconds. She learns and adapts throughout the season without a ticket, a release, or anyone touching code.
Plain-English teaching
Staff type a note — “Today’s dress code is relaxed”, “Gates open at 11am” — and she uses it within seconds. No developer, no ticket, no release.
Trigger words & expiry
Awkward public phrasing ("what if it rains") routes to the right answer. Time-limited notes expire on their own, so raceday guidance never goes stale.
Upload and index
Drop in a Word or PDF — fixtures, price lists, policies — and it's indexed automatically. The knowledge base at York holds 35 documents and 127 live house notes.
Live reporting
A dashboard shows conversations, turns, escalations, voice usage and trends in real time — so you always know what's happening and what to teach next.
Connected to your live systems
Not just a FAQ bot — she reads your live data
AIlison reaches into the venue’s CRM, booking and membership systems to answer account-specific questions with the real record, not a guess. General info is easy; looking up a ticket or a renewal is where she earns her keep.
Order & booking lookup
“Where’s my ticket?”, “Did my membership renew?” — AIlison pulls the live record from the CRM or booking system and answers with the actual status, not a guess.
Membership status
She checks tier, expiry and benefits in real time, so renewal prompts and perk questions get an exact answer instead of “please hold”.
Account history
Past orders, payments and entries are surfaced in seconds — no staff member digging through a back office while the customer waits.
Read-only by design
She looks up records, she never edits or deletes them. Sensitive details are only shown to the verified account holder.
Guardrails
She knows what she shouldn’t do
AIlison is built to be helpful, not reckless. Clear boundaries keep her on-topic, honest and safe to put in front of real visitors — on a raceday or any other day.
Answers only from approved sources
Never invents policy. If she doesn’t know, she says so and offers to hand over to a person.
Refuses out-of-scope requests
Won’t give medical, legal or financial advice, and won’t act on anything outside the tools she’s been granted.
Escalates sensitive topics
Complaints, refunds and anything emotional or high-stakes go straight to the team — she never tries to handle them alone.
Visible AI disclosure
Every response carries an “I’m AI and can make mistakes” note, so visitors always know who they’re talking to.
Every response carries a visible “I’m AI and can make mistakes” note, so visitors always know who they’re talking to.
Why the cost stays controlled
Built for venues that cannot compromise on security, accuracy or runaway costs.
No invented policy
Answers come only from your content and live site.
PIN-protected teaching
Named users, role-based permissions.
Row-level database security
Nothing exposed publicly, every record protected.
Full transcript logging
Every conversation logged for audit and review.
EU-hosted
No customer data sold or used to train third-party models.
Hard usage caps
Cost cannot run away on voice or AI spend.
Plus the guardrails above — source-only answers, visible AI disclosure and human escalation on anything sensitive.
Book a demo
See AIlison on your venue
Twenty minutes is enough to see the live dashboard, the teaching interface, and a sample conversation. Tell us about your venue and we'll show you how the numbers would work.
- ✓ Reply within one working day
- ✓ Custom estimate for your volume
- ✓ No obligation, no sales pressure